Product descriptions are often treated like marketing text. They're written on websites, included in catalogs, and remain outside the sales process. However, for sales teams, product descriptions are not just promotion; they form the basis of offers, orders, and invoices.
When sales slow down or the customer asks "what exactly does this include?", the problem is often not the price, but the fact that the product information isn't in the right place in the sales process. When the product description is missing from the system, the sales representative has to explain the product again each time. This prolongs the process and leads to inconsistencies.
On the intranet, product descriptions are not outside the sales process, but at its very center .
Where does product information begin on the Entranet?
In the intranet, the product description is not a note added later in the CRM or quotation screen. The process begins with the Product Card .
When a product or service is defined on the Entranet:
- Product name,
- How it is presented for sale,
- Scope and limits
This is clearly indicated on the product card. This card doesn't just hold stock or price information; it also defines the basic framework that the sales team will explain to the customer.
Thanks to this approach, product information resides within the system, not in people's memories.
The role of product description in the CRM and Opportunities screen.
The sales process in CRM starts with a customer or opportunity record. When a sales representative is working on an opportunity, they select products when they move to the offer preparation stage. At this point, the description defined in the product card is directly included in the process.
Sales representative:
- You don't have to redefine the product,
- He doesn't search through old offers asking, "What did this include?"
- He doesn't explain the product differently to each customer.
Product descriptions become a standard sales language that evolves along with the opportunity.
How do I use product descriptions in the Offers module?
The proposal preparation stage is the most critical point where the product description is converted into a sale. When creating a proposal on Entranet, the descriptions of the selected products are automatically included in the proposal content.
In this way, the customer:
- In addition to the price, you will also see the product's scope.
- The offer clearly shows what they are buying.
- They won't have to ask for further explanation later.
For the sales representative, this means shorter proposal preparation times. For the customer, it provides clarity that makes decision-making easier.
Continuity of product description during the ordering process.
When the offer is approved, the process doesn't stop in Entranet. The same offer is transferred to the Order Management module. The critical point here is that product information does not need to be re-entered.
The product descriptions included in the offer are transferred to the order exactly as they are. Thus:
- The scope discussed in the offer matches the information included in the order.
- Post-sales questions such as "was this included?" will decrease.
- The operations team works with clear information.
This continuity ensures that the sales process not only speeds up but also runs more smoothly.
Why is the product description important when issuing an invoice?
A large portion of the problems between sales and accounting teams stem from a lack of clear product information. When the description on the invoice doesn't match the product discussed during the sale, a trust issue arises.
When creating invoices on the intranet, the product information included in the order is used. This means the product description remains consistent from the initial quote to the invoice. The accounting team doesn't need to ask for additional sales details.
This structure provides a critical advantage, especially in B2B sales. Because the customer knows that the description they see on the invoice matches the product discussed during the quotation process.
Where does the difference lie that converts product descriptions into sales?
Product descriptions that convert into sales are effective not because they are well-written, but because they are integrated into the sales process . When product information is outside the system, the sales representative has to carry it. When it's within the system, it supports the sales representative.
On an intranet, product cards, CRM opportunities, offers, orders, and invoices all use the same product information. This transforms the product description from a mere marketing text into an active part of the sales process.
Conclusion
When product descriptions are considered separately from the sales process, the sales process becomes longer and more complex. However, when descriptions are integrated into the sales process, it becomes clearer, faster, and more consistent.
Entranet treats product descriptions not as a separate content area, but as the starting point of the sales process, extending from CRM to invoicing . This ensures that product information is linked to the system, not to individuals.
Product descriptions that convert into sales emerge right here:
The product isn't described; it's used as part of the sales process.
