In non-profit organizations, current participation is the best indicator of future participation. Current memberships are the guarantee of future memberships. Therefore, good business follow-up is required to manage current memberships in the best way, to fulfill tasks and to continue activities successfully. At this point, a good CRM software is needed to manage complicated relationships with all members and other components, to organize the operation of the institution by taking into account all differences and to contribute to the growth of the institution.
So, what features should be considered in a CRM software for non-profit organizations such as associations and foundations?
1. Member management
In such institutions, member management is a priority. There are huge differences in relationship management between a customer who regularly purchases from a profit-oriented company and a member of a non-profit organization. In associations or foundations, you may need to design personalized and content-based different campaigns for good member management among members, donors and supporters with different missions. You may need software that will allow you to manage all the people you are in contact with and their visits.
2. Data management
The data you obtain not only in member management but also in all the people you serve or communicate with means that you also have data about the people you want to reach. This also means that you will have a comprehensive database at your fingertips when you want to design donation campaigns. It is a unique feature that you can use to increase your income.
3. Easy integration
You can find a CRM system that you can integrate with your current financial system, or you can integrate an all-in-one software specifically developed for non-profit organizations into the association. Thanks to all-in-one software systems developed specifically for non-profit organizations such as associations and foundations, in addition to member and data management; you can obtain online donation opportunities, provide scholarship management, create crowdfunding, perform accounting management, and run applications such as personnel management and customer service from a single point.
